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Surveys that adapt

Ask a useful question, follow up on its answer and carry that context forward.

A survey should help decide what the customer needs next. Immediately after checkout, ask about intention or preferences. Once the product has arrived and there has been time to try it, ask about the experience.

Create and publish

  1. Open Customers → Surveys. Create a survey or edit a draft.
  2. Add a question with single-choice or multiple-choice answers. Free-text answers are not used for these surveys.
  3. Add follow-up steps that appear only for the relevant previous answer. Review each branch and its answer options.
  4. Test the paths and choose Publish survey when the version is ready. Saving a draft alone does not make it selectable everywhere.

Use the Question bank to review question proposals for the store and their intended stage. AI prepares question drafts according to access and quota. Review and publish the version before use; the journey selects published question trees based on answers. The program uses the available approved content and customer context, rather than treating every survey as a blank conversation.

Example: difficulty preparing coffee

Customer responseUseful next step
“I cannot get it right”Ask what is wrong: too bitter, too weak or something else from the available choices.
“Too bitter”Ask how they prepare it if that is still unknown; offer relevant approved guidance.
Still having trouble after helpAsk a more specific question or request help from the store. Do not repeat the same generic advice.
Happy with the resultConsider replenishment or a compatible product when appropriate.

This is a design example, not a question set automatically available for every store. Avoid asking for an answer already known from a purchase or previous response unless it needs confirmation. Use the customer's journey to check what was learned and what happened next.

Show a survey after checkout

In the Shopify survey settings within Surveys:

  1. Select a published survey without rewards, enable it and save the configuration. Later drafts do not replace the selected version.
  2. Open Shopify's checkout editor, select the Thank you page, add the Bitelio app block in an available section and save the layout.
  3. Check the preview and then a test order. “Survey configured” in Bitelio is not proof that the block has been added to Shopify.

Prefer questions about the purchase or the customer's intention here; they cannot assess a product they have not yet received. If the block is unavailable, check installation and extension availability with support. If a published survey is excluded, review the reason shown in the picker.

Continue in another channel

A customer can continue an invitation through a supported channel without creating a second independent answer history. WhatsApp supports eligible single-choice branches; multiple-choice or unsupported formats continue in the browser. See channels and help and the native integration guide.

Survey completion is not a condition for being allowed to buy again. Measure survey-assisted purchases separately from evidence of additional purchases caused by the program.