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Email suppressions

A do-not-send list for email — add addresses manually, and let bounces and complaints suppress themselves automatically

A suppression is a hard "do not send to this address" for email — independent of a contact's subscription. Suppressions catch the cases a per-contact toggle can't: an address that hard-bounced, a spam complaint, or an address you were told never to email again. Manage them in Settings › Data › Email suppressions.

What a suppression does

At send time, a marketing email to a suppressed address is skipped. Transactional email is not affected — a suppression must never break a password reset or a receipt.

Suppressions are scoped:

ScopeApplies to
ProjectThe address, within this project. The usual case.
TopicThe address, for one topic in this project.
GlobalThe address, across every project (a platform-level kill list — e.g. a hard bounce).

Automatic suppression

You don't have to maintain the list by hand for the common cases:

  • A bounce adds a project suppression for that address (origin BOUNCE).
  • A complaint (marked as spam) adds one too (origin COMPLAINT).

Both also unsubscribe the contact and write a row to their consent history, so the "why" is always on record.

Adding and removing

In Settings › Data › Email suppressions, paste an address and an optional reason to suppress it, or remove one from the table. The table shows the address, where it came from (origin), and when it was added.

Suppressing an address stops all marketing email to it in this project — more than a single unsubscribe. Use it for addresses that should never be contacted again; use the preference center for ordinary opt-outs.